3/30/2023 0 Comments Fashion through the ages![]() ![]() ![]() It’s basically a neutral for Western girls.” “If we know leopard is hot again, we make sure we put it in the line. The infamous Rhinestone Cowboy look, invented by Russian immigrant Nuta Kyotlyarenko, is now being adopted by couture designers such as Gucci, Dior, and Saint Laurent, as GQ pointed out in their in-depth account of the unaccountable yet irresistible return of this trend last year. The now-iconic psychedelic, spangled suits popularized by Elvis Presley and Gram Parsons are back against all odds, championed by such (very) distant descendants as Post Malone. ![]() CM 1950s –’60s | Gram Parsons-Era Nudie Suits There’s stuff in Midnight Cowboy that I thought I’d never do, but we do it with a fresh twist and I love it.” The cowhide print represents the suitcase he carries when he’s in the bar he’s got a real twangy Western shirt that we’re inspired by and there’s a greenish cast to the movie, so green is very important in the collection. “Our Midnight Cowboy collection - all cowhide print on sheer fabrics soft, flowy, and sexy - tells the story of the movie. The Santa Fe sunset is what inspired the Charlie 1 Horse Desert collection. It’s full of pinks, purples, and blue … We went back out to Santa Fe to shoot it. “Much of my inspiration comes from nature. “I see a lot of velvet. Velvet bell bottoms definitely bring back the ’70s! So many trends we haven’t seen since the ’70s are showing up again, and it’s really fun.” Cheryl McMullen, creative director at Double D Ranch 1970s | Flower-Child Velvet Bell Bottoms They’ve got to get over that hump, because the end consumers want it.” For our retailers, they’re still in this mindset that they’d never, ever go there. “Right now, fashion is very twangy, very rhinestone, very Dolly Parton. Kaci Riggs Myers, director of product development at Charlie 1 Horse 1980s | Dolly Parton-Era Rhinestones “Ariat, Lane, Miss Macie, Corral, Allen’s Boots, and Rodeo Quincy are killing it with bold colors, metallics, and snake print! I love it all.” Shane Holman, senior director of global Western consumer trends at Ariat You may live that life or simply appreciate it and adapt the look.” Americana isn’t just a style … it’s a way of life. Our favorite trends right now are serape, fringe, and nods to the Americana lifestyle. We leverage our heritage and infuse mainstream fashion trends to interpret them for the Western consumer. ![]() “Ariat is an authentic brand based on the roots and spirit of the iconic west. What’s in vogue now in the Western world is not just in conversation with the world around it - it’s a constant readapting of its own cherished histories, visions, and roots.įor 2020, we look at Western fashion trends of the past and how trend leaders are bringing them to life today. As Ken Burns will tell you, the history of country music is the conversation between disparate traditions, which borrow, adapt, and reinvent themselves in constant dialogue. But Western fashion and culture have never been strangers to crossover. Or is it? Yes, fall runways flaunted concho belts, and jean jackets continue to be everywhere. Western wear is crossing over into the general market like never before. East Coast housewives swap pea coats for ponchos. Urban partygoers embrace sky-high boots and sequins that would make Dolly proud. Twenty-four-year-old New Yorkers with man buns buy bolo ties. The Western world has seen a new mainstream curiosity for our piquant favorites, and the turquoise, animal prints, and fringe once eschewed by high fashion are finally getting their due. Hindsight is 2020 when it comes to this year’s fashion choices.įall 20 fashion headlines were dominated by a slightly mystified tone and writing full of question marks: Why are we all suddenly dressing like cowboys? And wait, when did this happen? ![]()
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